Work

Instacart
Aug 2025 - Now
Designing and building AI-native merchandising tools and storefront builder.

Humble
Apr 2025 - Now
Designing and shipping Web—Next.js / iOS & Android—Expo & React Native apps for live music fans, event organizers and artists.

Tenn Design
2022 - Now
I help founders and startups with 0 → 1 product design, product strategy and design systems.

Panorama
Jul 2024 - Oct 2024
Co-founded and was responsible for design, front-end, and other 0→1 startup duties. Panorama integrated with tools like GItHub, Slack, others to organize unstructured work data.


Humble (old)
Apr 2024 - Jul 2024
Built an AI SaaS that connects between homeowners and home services through digitized home data.

Meta
formerly Facebook
2018 - 2022
I led several initiatives on the Instagram Shop team, such as internationalization, cross-border shipping, direct checkout with Meta Pay, Shop Pay & PayPal, unified sales channel management—FB+IG+WA Shops, seller performance-based integrity system, and the EU, UK, and US federal and state e-commerce legal compliance tools.
Prior to working on Instagram Shop, worked on a proprietary React-based design tool that served thousands of product designers, content designers, and software engineers at Facebook. The tool offered high-fidelity prototyping capabilities, content governance, and customer data integration. I led more than 20 workshops and design classes on design systems, prototyping, and cross-functional collaboration.

Ring
acquired by Amazon
2016 - 2018
As the first and lead designer, scaled the design team from 3 to 13 members. Built the first cross-platform design system for iOS and Android, oversaw the redesign from the Shark Tank era, and created the companion software experience for 7+ IoT hardware devices launched between 2016 and 2018. Hold 9 hardware and software patents.
Patents
US 10943442
Mar 9, 2021 ∗ as Sang Min Park ∗ Link
Customized notifications based on device characteristics
US 10559172
Feb 11, 2020 ∗ as Sang Min Park ∗ Link
Customized notifications based on device characteristics
US 10490033
Nov 26, 2019 ∗ as Sang Min Park ∗ Link
Customized notifications based on device characteristics
US 20180027102
Jan 25, 2018 ∗ as Kevin Park ∗ Link
Verification and membership to neighborhoods for sharing of video footage from audio/video recording and communication devices






